Wendi Tanner, Principal Consultant
Insight Merchant Strategies
I've spent more than 40 years on nearly every side of retail—as a buyer and merchandise executive, brand builder, wholesaler, business owner and consultant.
I use that experience to help my clients become stronger retailers—sharing what I've learned about merchandising, inventory, trends, vendors, profitability and the decisions that shape a retail business, while staying plugged into what's changing now.
I spent 15 years with Target's Department Store Division in merchandising leadership roles, where I launched the Contemporary business, bought European Designer and Advanced Designer collections, and ultimately led the Jewelry Division, creating three private-label brands.
I later spent 20 years building a wholesale fashion jewelry business, developing private-label programs for major retailers. That experience put me on the other side of the buying table and gave me firsthand insight into product development, inventory investment, vendor relationships, cash flow and profitability.
Since 2016, I've partnered with independent retailers, combining that background with data and practical retail strategy to help owners see their businesses more clearly and make stronger decisions.
Four Decades of Retail Experience. Shared With You.
What I Bring to the Relationship
Perspective
I've seen retail from the buyer, vendor, business-owner and consultant sides of the table.
Knowledge
I share what I've learned—and what I'm seeing now—so you understand not just what's happening, but why it matters.
A Sounding Board
You have an experienced retail partner to gut-check an idea, challenge assumptions or help you think through a decision.
Candid Advice
I'll tell you what I see, even when it's not necessarily what you want to hear.